Site from idea before realization
Many of these questions inevitably arise at the companies or private persons (further clients), interested in creation of a site.
In this clause{article} we shall try to consider stages which are overcome, in our opinion, by the client on a way from decision-making on creation of a site up to a rating of results of his{its} realization.
We select five basic stages of this way (fig. 1):
The client passes all five stages by development almost any project. However in some cases the sequence of stages can be changed or some stages can be missed.
1. Comprehension of a problem
Process of creation of a site begins with comprehension of a problem when the client understands, that the site for him{it} is a necessary tool for conducting successful business. Accordingly, incentive motives for development of a site are either his{its} absence, or inability of an existing site to solve actual problems{tasks} for the company. The reasons of "incapacity" of a site can be different; for example, inconvenient structure of a site, old ("unfashionable") design, absence of a control system of a site (further CMS), other motives.
Thus, realizing a problem, the client starts to search for ways of its{her} decision. At the given stage at the client the purposes and problems{tasks} of the project (and also criteria of a rating of achievement of this purpose) should be generated precisely enough. If it is impossible, it is not enough chances of successful result.
In our understanding of the purpose and a problem{task} can be interpreted as follows:
The purposes are what you want to reach{achieve} in the future, these are your hopes (expectations, prospects) which can come true or not come true owing to the certain actions. All purposes should be: measurable, achievable, limited in time. The precise answer to a question: whether objects in view are achieved, it is possible to receive after the certain time allocated{removed} on their achievement.
Among most often the purposes formulated by clients it is possible to allocate the following:
1. Increase of recognition and loyalty of the consumer to a brand or the companies, maintenance of positive image of the company;
2. Increase in number of clients and partners of the company;
3. Increase in sales volume of services and products;
4. Contact to a target audience, granting to her the necessary and actual information, operative interaction with clients, partners, dealers;
5. Sale of the goods and services by means of the Internet;
6. Marketing researches.
Problems{Tasks} are the quite concrete actions directed on achievement of the purpose. Problems{tasks} are planned and have the certain requirements (technical projects, the budget, etc.). Correct production of problems{tasks} promotes achievement of ultimate goals.
Before developers of a site some problems, the basic purposes directed on achievement, as a rule, are put. Some from them:
1. Development of the stylish design which is taking into account firm style of the company;
2. Creation of convenient, useful or entertaining services for a target audience (for example, flesh-games in which basis any interaction with an advanced{a moved ahead} product lays);
3. Creation of the environment of dialogue (forums, blogi, bulletin boards);
4. Creation of marketing tools (feedback, questioning, pollings, testings);
5. Creation of the resource convenient for fulfilment of purchase - a choice, purchase and, probably, uses of the goods or service (catalogues of production with an opportunity of payment and the order of the goods, the platforms giving the information on a paid basis, etc.).
At the first stage very important correctly to define{determine} the purposes and problems{tasks} of a site, and also to allocate most important of them. Correct production of a problem{task} and precise understanding of a ultimate goal - a pledge of predicted result.
Problems{Tasks} which the client solves with the help of development of a site, should correspond{meet} to the general{common} marketing and advertising problems{tasks} of the company.
Other important points of this stage are: formation of requirements to developers of a site (further to executors), documenting of preliminary requirements to a site, definition of frameworks of the budget (a rating of the financial opportunities) and time for realization of the project.
Preliminary requirements to the executor, as a rule, will be, that he should:
* To correspond{meet} to the status of the client;
* To be in a price segment comprehensible to the client;
* To possess successful experience of realization of similar projects.
Preliminary requirements (the preliminary technical project) to a site, as a rule, contain the following information:
* The purposes and the problems{tasks} facing to a site;
* The description of a target audience;
* The description of provisional structure of a site;
* Functional requirements.
At definition of frameworks of the budget by the basic sources of the information are:
* Familiar creations of a similar site having successful experience;
* The accessible financial assets determined by the marketing budget;
* Offers under the budget from executors;
* Open sources of the information.
2. The analysis of the market (Information search)
As of June, 12, 2006 in the catalogue of the search engine a Yandex, in section « Creation of sites », in Moskovsk region, is registered 463 sites of the companies engaged in development of sites. It is necessary to note, that in the given catalogue the working companies, and real quantity{amount} of executors, in our opinion are collected, basically, more - less stably, at least in 3,5 times more and makes more than 1500. And it only in Moskovsk region.
The information on potential executors can be received, using the following sources of the information:
* Familiar, friends, colleagues;
* Search engines and catalogues;
* Specialized on-line and off-line editions;
* Links from the developed projects;
* Carrying out of advertised bidding (for example, having published the announcement on portals of corresponding subjects, etc.).
To choose the executor among set of the various companies difficultly enough. However correct segmentation of executors can considerably narrow a circle of a choice.
Segmentation of executors
As well as in any other sphere, in areas the Internet of development among executors it is possible to allocate the certain groups. Irrespectively specializations, it is possible to divide{share} executors into 4 segments conditionally:
1. "Elite"
Leaders of the market of Internet - development concern to the given group. The market of clients in the given group it: the average and large enterprises basically of highly remunerative branches, and also the state companies.
Advantages: very high level of service, the high professional standard, guaranteed quality of services and terms of development, the status.
Lacks: High cost of the services, insufficient flexibility in questions at issue.
2. "Professionals"
The companies for a long time working in the market concern to the given group, and recommending themselves as the stable and reliable companies. The market of clients in the given group is similar to group " Elite ".
Advantages: the High level of service, high professionalism of employees of the company, guaranteed quality of services and terms of development.
Lacks: Smaller, in comparison with "Elite", the status.
3. "Applicants"
Numerous group of executors, as a rule, not so long ago given services working in the market. The market of clients in the given group, as a rule, is the small and average companies.
Advantages: the Basic criteria of competitive struggle is the raised{increased} individuality in job with each client (project), rather low cost of services.
Lacks: As a rule, insufficient competence simultaneously in all questions, t. To. Frequently in the company work a little bit{some} person, various functions simultaneously carrying out set. A possible{probable} delay with terms of delivery of the project.
4. "Students"
Numerous group of executors. The basic tool of competitive struggle is cost of services.
Advantages: Low cost of services, a plenty of executors in a segment.
Lacks: Absence of warranties of jobs, and is especial - terms of performance; low probability of long-term attitudes{relations}.
On fig. 2 it is possible to note direct dependence of the price on quality of rendered services and a brand of the executor. To serial numbers there correspond{meet} serial numbers of four target groups of executors, and also, approximate volume of the market which, by our rating, those or other groups borrow{occupy}.
In group " Elite " and "Professionals" the basic competitive advantage is not the price, and quality of service and prestige of the executor and, as consequence{investigation}, reliability and security of business of the client.
There is a reasonable question: how to define{determine}, who concerns to what segment?
First of all it is necessary to pay attention to the following nuances: who is clients of the executor, a level of jobs, mentions of the company of the executor in mass-media, presence of awards, letters of recommendation and, certainly, cost of services. The price is the important factor in definition of the status of the executor.
One more attribute of segmentation of executors is their specialization in Internet - development. It is possible to allocate 4 basic groups:
1. "Technicians"
Specialize on technically complex{difficult} projects supposing the big functionality and interactivity (for example, information portals). As a rule, have CMS own development.
2. "Designers"
Presentation sites are strongest in those projects where it is required high kreativnost` in design - promo-sites. Use CMS foreign developers more often.
3. "Optimizatory"
Are engaged in search promotion of the sites developed, basically, other companies. Due to narrow specialization in a status to trace constant changes in algorithms of search engines and to reach{achieve} required results.
4. "Hybrids"
Combine qualities of the groups described above.
It is obvious, that in each concrete situation there are advantages and lacks at the reference{manipulation} to this or that group of executors. For example, if it is necessary for you to develop bright, imidzhevoj the site to address to group " Designers " or "Hybrids" better.
Besides webs - studios which, as a rule, have the legal status, in the market of executors there is a huge quantity{amount} of " free artists » (frilanserov). These are separate people (or groups of people), rendering services privately, as a rule, without registration of necessary documents. The basic minuses of job with frilanserami are: absence of legal security of the client, and accordingly, not guaranteed quality and terms of performance of job. However high quality cases of job as among frilanserov rather big percent{interest} is made by employees of the known companies (in the past or the present) are rather often.
By development complex{difficult} (from this or that point of view) projects there is a question: to work only with one executor or to charge with the certain stages to a number{line} of executors?
In opinion of authors, the circuit with several executors is quite possible{probable}, but at observance of several conditions:
* Executors are equally professional in the areas: at non-observance of this condition occurrence of conflicts is inevitable: in particular, by transfer of results of jobs between stages. In other words, executors should be in one or adjacent segments ("Elite", "Professionals", "Applicants", "Students").
* Job of all executors should be coordinated by people understanding in all stages of job. It can be representatives of the customer, one of executors or foreign Advisers. The basic functions of the coordinator is: production of problems{tasks}, detailed scheduling and the control of their performance, realization of the communications between executors.
From advantages of such approach it is possible to allocate a potential synergy of experience of several executors.
It is possible to attribute{relate} the raised{increased} quantity{amount} of communications to lacks during job.
Cost of creation of a site
The experts working in sphere of professional services, have such saying: « the client can receive that he wants, either is fast, or it is good, or is cheap, but he cannot receive all this simultaneously ». The client should choose two of these three opportunities.
The minimal possible{probable} price is defined{determined} by the cost price of a site, and maximal - quality of a product (site), speed of performance of the order, a brand of the executor.
It is necessary to take into account not only economic, but also psychological factors of the price. For anybody not a secret, that many clients look at the price, as a parameter of quality and the status (and a number{line} of executors, in turn, takes into account it in the pricing).
Carried out marketing researches, at desire it is possible to count with this or that share of probability concrete cost of services of the executor (the companies rendering services on development of sites).
It is obvious, that cost of a site depends on amount of works, terms and, the most important, from a level (Brand) of the executor.
As an example we shall consider the brief technical project of the hypothetical company the PATRIOT PR.
The company the PATRIOT PR - dynamically developing company registered in 1998.
The company renders the following basic services:
* An establishment and development of mutual relations with mass media;
* Positioning and marketing communications;
* Consultation on questions of information politics, image and reputation;
* The organization of holidays and corporate actions;
The company the PATRIOT PR works in the market more than 10 years and borrows{occupies} about 10 % of the Russian market in corresponding sphere. Clients are the largest Russian and foreign companies.
The company already has developed site, but he does not solve the current problems{tasks}.
Problems:
1. The site has structure which was actual for the company at the moment of creation of a site, i.e. in 1999.
2. The site has obsolete design.
3. There is no opportunity of editing of a site forces of employees of the company: it is necessary to address for any changes in the web - studio which has developed this site, and, any job costs{stands} additional means.
4. Though the site exists since 1999, it{him} is problematic to find in search engines even under the name of the company.
The preliminary technical project:
The basic purpose:
Promotion of a brand of the company in the Internet. Promotion is meant as the operative report of the information up to a target audience, formation of positive image of the company by means of stylish design of a site and animation.
The primary goal:
Development new corporate (imidzhevogo) a site of the company.
Target audience:
Managers of average and the top echelon, advisers, owners and heads of the Russian and foreign companies. Mainly men, in the age of from 30 till 55 years, having at least one higher education. A level of the income - high.
Preliminary structure of a site:
1. About the Company
- A history of the company
- Mission of the company
- Corporate values
- Questions and answers
- Vacancies
- News
2. Clients and Partners
- Clients of the Company
- Partners of the Company
- Responses, recommendations
3. Services
- Service 1
- Service 2
- Other services
4. Projects
5. The help information
- Terms
- Clauses{Articles}
- The legislation
7. Contacts
The additional information:
Management of a content of a site should be carried out within the framework of a control system.
The budget:
From 3000 up to 60000 EUR.
By our rating, the prices for development of such site can be differentiated also, and they could be the following:
1. Dumping: from 300 up to 1500 EUR ("Students" - 84 % of the market).
2. Low and average: from 1500 up to 3000 EUR ("Applicants" - 10 % of the market).
3. Average and are higher than average: from 3000 up to 10000 EUR ("Professionals" - 5 % of the market).
4. High: from 10000 up to 40000 EUR ("Elite" - 1 % of the market).
Terms of development, as a rule, depend on the current loading the executor and from an accessory{a belonging} of the executor to this or that group.
1. "Students": about one month.
2. "Applicants": from one about two months.
3. "Professionals": from one about three months.
4. "Elite": from two about four months.
These terms are fixed in offers and contracts. But real time of performance of the project can considerably be stretched{considerably be dragged out} in time. It occurs basically, if:
* The technical project is made insufficiently correctly (in detail);
* Absence of the information on the part of the client (texts, facsimiles, etc.);
* "Bjurokratizirovannost`" processes and decision-making, both at the client, and at the executor.
* Reassessment of own opportunities: the budget of the project is insufficient for the decision of a task in view forces of the executor, absence at the client of constantly selected employee responsible for interaction with the executor, etc.
There is a reasonable question: why "Students" do{make} quickly and cheaply, and "Elite" - so for a long time and dearly? It speaks a level of the competence of the executor, his{its} status, a difference in the organization of jobs. For example, above the project in the company from group " Elite " 10 person works, on the average. It influences and terms (the quantity{amount} of communications inside the executor increases), and on cost. But, on the other hand, it is the precondition for professional realization of each development cycle of a site.
3. The analysis of the information and a choice of the executor
Skilled psikhoterapevty often quote an aphorism which shows dependence of prospects of a marriage{spoilage} on type of attitudes{relations}: " If you and your partner are able not only to take, but also to allow - most likely, your marriage{spoilage} will be STRONG. If one of you is able to take only, and another is able to give only - probably, your marriage{spoilage} will be PROBLEM. If both of you are able to take only - your marriage{spoilage} will be SHORT “.
The choice of the partner in business something reminds a choice of the partner in a marriage{spoilage}, and if you want that your business union with the executor was long and happy - carefully choose the partner.
It is obvious, that only the correct choice of the partner will promote achievement of your purposes and will help to provide professional development of a site, and also to promote his{its} further effective job.
At the given stage it is necessary for client to consider carefully received in a course of the preliminary analysis the information and to make the blinkers - sheet consisting of several executors which should meet preliminary requirements (correspond{meet} to the status of the client, are in a price segment comprehensible to the client, have an opportunity to decide{solve} a task in view).
At each client the criteria of a choice, i.e. the certain attributes on which it is possible to choose the executor according to his{its} professional qualities. However if the site should be not only is professionally developed, but also to allow high-grade feedback from the means enclosed in him{it}, we recommend to follow a minimum of the following criteria:
* Sufficient time of presence of the executor in the market;
* Development of a site - one of the basic directions of activity of the executor;
* Presence of enough of qualitative jobs in a portfolio;
* Positive responses (recommendations) of clients about job of the executor;
* Presence of a convenient and reliable control system by a site;
* A good level of preparation of documents (the offer, the technical project, the contract);
* Operative reaction to searches of the client.
If after successful negotiations at you potential executors have appeared some, and you doubt, with whom from them particularly to cooperate, we recommend you to pay attention to the following additional criteria:
Mutual relations ("feeling of comradeship")
Whether comfortably to you to communicate with the potential executor, whether you feel intuitively, what the further process of dialogue will allow you to cooperate effectively at all stages of job above the project?
Mutual interests
Whether you could in a course of negotiations with the executor agree about comprehensible for all conditions of the transaction, at which signing of the contract favourably to both parties{sides}?
Decisions and innovations
Whether it was possible to you in dialogue with the executor to find any new, non-standard decisions of tasks in view? As a rule, only new ideas and decisions do{make} the companies by leaders of the market.
Sincerity
Whether you feel, what on all questions which you set to the executor, you receive frank answers? Only honesty and an openness promotes long and fruitful cooperation.
Obligations
Whether it was possible to you to reach{achieve} unequivocal understanding under obligations which face to you and before the executor and whether the parties{sides} under these obligations are ready to respond according to arrangements?
Not all criteria are equivalent, it is necessary to differentiate importance of criteria, i.e. to give to them different priorities and, having analysed all criteria in aggregate, it is possible to make the realized choice of the executor. As far as this choice appears correct, will show time.
4. Development of a site
Development of a site can be compared to construction of the house figuratively. And, as at a stage of a choice of a place for construction, and down to all stages of construction: from the design documentation and a bookmark of the base before internal and external furnish of a premise{room}.
This analogy is taken by us with the purpose of an illustration of that development cycles of the project, as a rule, go consistently, therefore it is the extremely important to observe sequence of stages and to understand, that changes any unexpected and unmatched beforehand and editing can considerably increase both cost of a site, and terms, and also considerably to affect an overall performance of the Executor. For example, when internal furnish begins, already it is almost impossible to change something in the base of a house - for this purpose it is necessary to reconstruct all house.
We shall consider the most basic stages of jobs on development of a site and a degree of participation in the project of those or other experts.
Development cycles of a site:
1. Predesign preparation
1.1. Predesign researches
Acquaintance with the project, specification of the purposes and problems{tasks}. Studying of business of the client, definition and the analysis of a target audience. The analysis of competitors. Drawing up of the planned schedule of jobs. Formation of the budget and working group.
1.2. Development of the technical project
Development and the statement of the final technical project including the requirements to design and the requirement to a technical part of the project. Development of structure of a site (a map of a site).
2. Development and the coordination of design
2.1. The design - concept of a site (creative design)
Creative idea, development of the basic graphic concept of design of a site by the example of the main page. Adaptation of elements of firm style of the client for a site.
Will say not once again that for any product the visual component is important. In fact on appearance there is a first impression about the company, about its{her} product. It is important not only good creative idea, but also adequate professional realization of this idea.
2.2. Technical design
Creation of graphic patterns of typical pages of a site on the basis of the authorized concept of design.
3. Imposition
Imposition of html-pages of a site on the basis of the authorized design of typical pages.
4. A program part of the project
4.1. Integration of a site with a control system
Already any modern site does not do without a control system, t. To. It is important not only the beautiful external shell of this site, but also an opportunity of convenient job with it{him}. It is especially actual for sites with the ramified structure and great volume of the data. Into this stage enters: integration with a control system, programming, adjustment of the server, a safety of the project. Quality assurance.
4.1. Programming, start of the project
At this stage it is finished funkcional, not switched on in standard structure of a control system.
5. Information filling a site
Information filling of a site by necessary photos and content. On the part of the client important responsibly{crucially} to approach to this stage, beforehand having prepared all necessary information for a site.
6. Testing a site in the Internet
Testing of serviceability of a site for presence of mistakes, testing of html-pages for a correctness of job in various browsers (Internet Explorer, Netscape, Opera, Safari).
7. Delivery of a site in operation
The organization of jobs on accommodation of the project in a network the Internet on the domain of the client. Final testing of the project. Training of the personnel of the client of job with a control system of a site.
8. Promotion of a site
Now already poorly simply to develop a qualitative site with convenient structure and navigation, it is very important to provide to this of a site high attendance. To achieve it it is possible not only accommodation of advertising in mass media, but also carrying out promotion of a site in search engines and catalogues, and also advertising in the Internet.
The most part of job on promotion of a site should be incorporated initially, at designing the project, therefore it is the extremely important, that the executor who was engaged in development of architecture of a site, was competent of questions of optimization; otherwise we recommend to involve as advisers the company, having successful experience of search promotion of sites. The same recommendations concern to stages of imposition and programming.
Working group
Now we shall consider a degree of participation of the experts accepting direct participation in creation of a site.
For high-grade development, on the part of the executor the command consisting of the following experts should work:
1. The manager of the project
The expert who is carrying out the general{common} management{manual} on the organization of working process of the project. In his{its} competence: formation and the control of working group of the project, scheduling of jobs, the control over quality and terms of performance of jobs, and also management of the budget of the project and risks.
2. Art - director
The expert carrying out the general{common} management{manual} behind creative process and developing together with the designer the general{common} concept of design of the project. In his{its} competence: quality assurance of job of designers and verstal`hhikov.
3. Technical director
The expert who is responsible for a program part of the project and carrying out the general{common} control over job of technical experts (html-verstal`hhikov, programmers, technical designers, testirovhhikov).
4. The expert on juzabiliti and optimization
The expert responsible for development convenient and understandable for the user of structure of a site, and also recommending requirements to a correct spelling of information blocks (names of sections, headings, hyperlinks).
5. The designer
The expert developing the creative concept of design of a site, and also various graphic elements of a site (illustrations, icons, visual images).
6. The technical designer
The expert developing typical pages of a site on the basis of the authorized concept of a site.
7. HTML-verstal`hhik
The expert who is carrying out imposition of html-pages of a site.
8. The programmer
The expert responsible for integration of a control system, developing various scripts, projecting databases and deciding{solving} other problems{tasks} connected to programming.
Also in the project can take part and other experts, such as: the sale-manager, testirovhhik, the flash-designer and the flash-programmer, the content - manager, the expert in marketing, kopirajter.
In small webs - studios of function of several experts frequently "become isolated" on one person. So, for example, and verstal`hhika the same expert can carry out functions of the technical designer.
On the part of the client the employee who is carrying out the communications with the executor should be selected. This person should be a link between working group of the executor and so-called " internal customers " client (people, it is direct or indirectly participating during production of problems{tasks}, a rating of results of their performance and decision-making).
5. A rating of result
So, the site is ready and started in operation how to estimate result?
The rating of result can be high if satisfied three important conditions, inextricably related among themselves, it:
1. The task in view is executed by the executor according to showed requirements of the client.
2. The ultimate goals facing to a site are achieved.
3. The client is satisfied with quality of service.
Quality of a site is a characteristic of set of results of activity of the executor and communications with it{him} which the client receives during all development cycles and operation of a site.
Quality can have two parties: subjective - satisfaction of the client from the rendered service, and objective - properties of an end-product, not dependent on satisfaction of the client.
Subjective:
Reserving development of a site, the client does not buy an end-product: he buys guarantees of that his{its} expectations to service (product) will be realized.
Accordingly, purchase will be successful in that case when expectations of the client are completely embodied in an end-product (site).
From the point of view of the client, quality of a site which he will receive during his{its} creation, will consist of set of various factors, basic of which are: service, the price, prestigiousness, reliability. The price has direct influence on all these factors (the truth, not always unequivocal).
For example, having the budget on development of a site less than 2000 EUR, it is possible to develop enough a quite good site with mediocre design, but on the other hand it is possible to enclose in development more than 5000 EUR and to receive the same site, only with exclusive design.
Thus, the client can be quite satisfied, having paid the certain sum and having received for this money a product which will correspond{meet} to his{its} expectations. But not always satisfaction of the client is connected only to high service, prestigiousness and reliability of an end-product.
Objective:
We count, that professionally developed site should meet, at least, to the following requirements:
* To have original exclusive design;
* To have convenient and understandable navigation on a site;
* To have a control system reliable and convenient in operation of a site;
* To satisfy concrete needs{requirements} of a target audience of the client;
* To correspond{meet} to the showed requirements of the client described in TZ.
Attribute of high quality of a site the high rating of a site a target audience, positive responses of colleagues and partners about job of a site, a high rating of competent experts can be.
Also it is important that other private requirements, such as a high level of service were observed also on the part of the executor, a guarantee on serviceability of a site.
THE BASIC CONCLUSIONS OF CLAUSE{ARTICLE}:
1. Problems{Tasks} which the client solves with the help of development of a site, should correspond{meet} to the general{common} marketing and advertising problems{tasks} of the company.
2. The correct choice of the partner will promote achievement of your purposes and will help to provide professional development of a site, and also to promote his{its} further effective job.
3. You can develop a site either is fast, or it is good, or is cheap, but to receive all three opportunities it is simultaneously impossible.
4. Cost of services depends on the purposes and problems{tasks} of the project and develops of amount of works (time spent by the executor on the project), qualification of the executor and popularity (brand) of the executor.
5. Quality of a site is a characteristic of set of results of activity of the executor and communications with it{him} which the client receives during all development cycles and operation of a site.
THE BASIC CONCEPTS (TERMS)
The site is a set of the pages located in uniform address space (domain), containing text and graphic information (and also any other information which can be submitted in an electronic kind), and possessing the certain functionalities. Job with a site is possible{probable} at presence of such programs (browsers) as: Internet Explorer, Mozilla Firefox, Safari and others.
The domain - a domain name is a unique address with which help any user can find you in a network the Internet / the Intranet. The abbreviation "www" (World Wide Web) is not a part of a domain name.
Technical project (TZ) - the basic document determining the requirements and the order of creation of a site.
Design of a site - the general{common} graphic decision of this or that imidzhevogo an element of a site. The design of a site is divided{shared} on the design - concept and technical design.
The design - concept - the graphic decision of the main page of the site, showing the basic idea of design of a site, and also a variant of design of internal page of the site, sustained in the same style, as the main page.
Imposition is a process of transformation of design of a site of a graphic format (basically PSD) in hypertext (more often HTML - Hyper Text Markup Language).
JUzabiliti (usability) - this term can be used for definition of a degree of convenience of use of a site by his{its} visitors. The concept "juzabiliti" includes as an information component (for example, convenience of the navigation, a readable font, etc.), and a number{line} of technical aspects (for example, speed of loading of pages of a site, etc.).
The control system of a site (CMS - Content Management System) - the software, allowing to operate contents and structure of a site.
| 
