Why the Internet - a site does not work?

Let's understand. Not applying on vseokhvatnost` subjects and improbable depth of knowledge, I shall state especially personal opinion which has developed for long enough period of using the world wide web for extraction of it{her} the information necessary for me.

So.

The reason the first, global.

The site has no any precisely designated problem{task}. That is, having got on such site, serfer can marvel and at the refined design (ezheli to the schedule has not disconnected beforehand) and even can something interesting on this site will read, but... Will go to itself further. Why? Yes simply the site for him{it} - is USELESS.

If you create a site define{determine} at once for what he to you? Personally you pursue what purposes, spreading on a host ehnnoe quantity{amount} of pages? What problem{task} of a site? Because from this problem{task} also there will be all poloveckie dancings to filling a site and his{its} promotion.

I shall remind, that the problems{tasks} decided{solved} with the help the Internet - sites, it is possible to reduce conditionally to four various kinds:

1. A problem{task} of the maximal automation of process the Internet - dialogue of the company and its{her} client. This kind of a problem{task}, as a rule, is put at creation the Internet - shops. Therefore they have rather ramified system of navigation, a plenty of pages with the description of the advanced{the moved ahead} products, carefully registered instructions on fulfilment of purchase, etc. and so forth. To put it briefly, the more information will be gathered on a site by the client, the it is less than occasions at him{it} will address to the administrator of a site with silly questions.

Besides similar problems{tasks} solve sites - vizitki the companies engaged in trade or performance of services in wide assortment, having the standard offer, uniform for all clients, the uniform price-list. On such sites always it is possible to find the catalogue of the goods and services, the information on in what the company this is engaged, yes what benefit this can poimet` serfer, on a site of the company zagljanuvshi. A word a maximum of that in office of the company the client has addressed already having precise performance where and what for he addresses.

2. A problem{task} of maximum fastest conclusion of the potential client on personal contact to the employee of office of the company. The volume of the information on such sites is insignificant, and, as a rule, is limited to a designation of a field of activity of the company and its{her} contact data. Texts on such sites are frequently rather foggy and mysterious and induce interested serfera to write there and then, and it is even better - to call in office of the company where it{he} will be already taken in a revolution by the trained offices - managers. Similar sites quite often can be seen at various building and riehltorskikh the companies. In a word, at those who in the job applies the exclusive approach to each client.

It is uneasy to notice, that first two problems as a matter of fact - antipodes, and hardly it is necessary to solve them within the framework of one site.

3. The problem{task} is not so much sale, how much posleprodazhnogo service and support of constant clients of the company. On such sites the basic attention is given news of the company, the information to clients, both working, and potential. Actually, this problem{task} can be solved as independently, and as accompanying a problem{task} number{room} of times. That more often also occurs.

4. Problems{Tasks} only informacionno - news. As a rule, it is various the Internet - portals and forums. It is possible to attribute{relate} to them and receiving the increasing popularity blogi. Serious promotion of such sites and attraction on them of the decent traffic, allows rather nekislo to earn on shows of contextual advertising, for example Google AdSense.

Thus, if your site does not solve one of these four problems{tasks} and to wait from him{it} for feedback in an obvious kind, perhaps, does not cost.

The reason the second, private{individual}.

Appearance. The information came across me on eyes, that the impression about a site at serfera develops during 15 - 20 seconds. After which, he, serfer, makes a decision - to wander on a site further, in searches of that important and necessary, ali to close it{him} more soon, prick links proceeding it will not be found. Can and so. On myself suzhu, that for anything I shall not begin to assort texts on sites executed in too original colour scores.

For example, a dark blue font on a black background. Very originally, I do not argue.:) Also start up this site it is simply sated with the major for me the information. Most likely, I about it even do not learn{find out}, having run away in 10 seconds of viewing...

Light background, dark font - the best decision, on my conservative taste. And it is not necessary to transform a site into similarity New Year's jolochki and to overload his{its} various blinking and luminous grafikoj. Usually, these rather sin pornos - sites, however, we in fact not about them conduct speech, so in fact?

The reason the third, banal.

Navigation on a site. Already for a long time rules of a good form included drawing up of a map of a site. To help zaplutavshemu with bowels of your content to the user to find required. And precisely it is not necessary to open each page of a site in a new window. Personally it is always pleasant for me to come back in the same way on which I on a site have passed. And not to me to one. Make moving serfera on a site easy and pleasant. And the main thing - understandable. That at any moment he understood, where exactly is. And, that, not having understood knowledges of your creation, has not left{abandoned} it{him} for ever.

The reason the fourth, not original.

More precisely - absence on a site of an original content. That, that so is liked various poiskovikami recently. That, that cunning the web designer tyrjat each other nichtozhe sumnjashesja. Besides it is necessary to realize completely precisely, that a content, that is the maintenance{contents} of your site, should not be diverse, if it only not informacionno - the news portal sharpened under shows of contextual advertising. And if your site is devoted to cultivation, preparation and sale pickled chervjachkov attend that the majority of texts on pages was is devoted just thus chervjachkam. To all aspects of their cultivation, pickling and application to destination. And the more an original content on subjects declared will show to the search engine your site, the respekt from this system he will receive the greater. And together with respektom - and visitors target, koikh a subject pickled chervjachkov more all on light excites at present.

The reason the fifth, interactive.

Here all is simple. Serferu it is necessary to give a maximum of opportunities for dialogue with the administrator of a site. It is possible to lay out certainly on a site all possible{probable} variants of ways of communication{connection} with you and with your office. Besides numbers{rooms} telephone - and your number{room} ICQ, and logins in PalTalk ` e and in Skype. And as to suggest to contact you through Mail.Ru Agent. And as to put naikhitrejshij a script online of a chat. But at least, make a page with formochkoj feedback through which serfer interested in yours chervjachkami, could send you pis`mishko, not resorting for this purpose to services of various post services and clients. Experience shows, that the given kind of communication{connection}, at least, by the current moment - the most claimed, and understandable (that is important!) the majority of people, on your site zabredajuhhego.

And, at last, the reason the sixth, regular.

More correctly, on the contrary. Irregular updating. And is even more exact - abandonment of your site. How much such sites, a moss become overgrown, in a Runet are found, and to not count! The most interesting, that owners of sites of those, is regular prodljajut both the hosting and domain names pay. But the information on them frequently does not vary years. And it is vain.

You come sometimes on a site. And externally interesting, and with navigation understandable, and under the maintenance{contents} quite cognitive. Only you read news dvukhletnedavnye, and you start to doubt, whether and that site it, what it is necessary for me now? Can, for two years and technology of pickling chervjachkov has exchanged? And new breed worm have deduced{removed}? Fleshier, yes juicy... Also you leave from such site in searches of fresher information, on those sites, which if not daily time in nedel`ku spread any fried faktik from a life chervjachkov in marinade.

Such six principal causes which are not giving to the owner of a site easy to live, yes to put{fold} in kopilochku treasured fairly that site the earned bank notes of various colors and advantages.

Actually, the reasons of incapacity of your site there can be a set. But he precisely will not justify your hopes if not all these six rules are executed:

1. The purpose and the main task of a site is not determined.

2. Appearance of a site " cuts an eye " and he is obviously overloaded various grafikoj.

3. Navigation on a site is not structured and not clear, the map of a site is absent.

4. Actually there is no original content.

5. There is no even a hint on interactivity.

6. The site is not updated on a regular basis.

And therefore, been going to be enclosed in creation of own site, take into account all above-stated. Take into account, and put into practice. Lightning results I do not promise, but that feedback from your site in that case will be - I guarantee.