As it is impossible to untwist sites

As is known, there is a set of ways of promotion of websites in a network with the help of search machines, both quite allowable, and dishonest. And, the last appear the most effective more often, however, they strike at rights of other participants of a network for success and attempt on principles of fair competitive struggle.

In present{true} clause{article} we shall tell to you about illegal, wrong, and simply unethical methods and receptions of optimization of webs - resources under search machines, about why it is bad and than it threatens.

Spam

Some owners of websites in aspiration to lift the page in a rating poiskovikov on those or other keywords simply hammer them in the text. Too often mention of a key phrase (keyword damping) can seem unnatural both to the search machine, and the reader besides to visitors of a network such text obviously will not bring any advantage{benefit}.

Anybody precisely does not know, what density of a key phrase (keyword density) is optimum, and with what moment begins keyword damping. But in fact not nevertheless owners or editors of websites are malicious spammerami. The some people can admit{allow} undesirable for poiskovikov (and for users too) a content simply by a carelessness or because of lack of experience. Therefore, if you are afraid to start the site, being afraid, that for the above-stated reason he will not be added in indexes of search machines use our recommendations:

1. See{Overlook} your text once again. Whether rjabit at you in eyes from key phrases and words? If you have not noticed anything suspiciously can lead{carry out} additional check.

2. Take the text of the page and read it{him} aloud to the colleagues or familiar or ask them to read it{him} to you. If the text does not cut hearing can safely spread a page.

Really, modern search machines more and more effectively stop attempts of their deceit by unfair web designers. Strict punishment can not appear immediate, but it inevitably, therefore it is not necessary to resort and to the following reception.

If to make the text conterminous or hardly distinguishable from color of a background of page or so fine (1-2 pixels), what to read it{him} is impossible, any reader for anything will not see it{him}. Yes, as a matter of fact, he also does not have necessity to read this text for he is intended at all for him{it}, and for search machines. As a rule, he contains keywords and the phrases which are not having the slightest attitude{relation} to a subject of a site, but more often required by users. For example, it is possible to make so that yours maloinformativnyj "hamster" found, requesting, say, " winter trunks " or " hot permits ". And then the site will jump out if not the first, that, at least, appears in the top part of the first page of results of search. Well, it is possible to be pleased?

And you try to put itself on a place of the user of the Network. It is pleasant to you, if you will be compelled to glance over numerous pages with the list of absolutely useless results in searches of that resource which it is valid to you is necessary?

Fortunately, modern search machines have learned to trace similar "cunnings" and ruthlessly punish for a spam downturn of ratings and exception of catalogues and indexes.

Networks of an exchange of links (link farms)

There are networks in which the exchange of links between owners of various resources is organized. There everyone refer to everything, placing links to page specially selected for it among tens and hundreds others. The aspiration to exchange as is possible a plenty of links is dictated by race behind growth of "citing", one of characteristics of popularity of a resource in a network.

But efficiency of such way of promotion of a site is rather doubtful, because:

1. Such page, as a rule, does not contain anything except for infinite numbers{lines} and columns of links (and without the description of resources) and, hence, its{her} authority is initially low;

2. The page containing of too much{many} links, passes each site to which refers, is only insignificant a small part of the and so scanty authority (that is almost anything);

3. It is not necessary to wait for visitors from such page for hardly among hundreds featureless links the user will stick into yours (probability of similar action can estimate).

Some owners of large, known sites already, similar, toshnit from numerous e-mails of type: " I have visited your site, and he has liked me, I have placed on him{it} the link and I wait, not dozhdus` when you place the link to mine to yourselves on a page … " which are daily dumped to them in a mail box. Once and you will collide{face} such phenomenon. Remember, that each sender of such messages is far from being aspires to an exchange of qualitative links, therefore before to make the decision, it is necessary to weigh all carefully. In fact to quality of links recently began to pay attention poiskoviki, appropriating{giving} sites this or that " an index of citing ". And qualitative the link if the sites referring against each other, are devoted to the related or interconnected subjects is considered. Therefore it will be better, if you will exchange links with your business partners or the information portals devoted to problems of your branch. Also do not forget to agree upon that your links it was accompanied by brief descriptions of your resources. The main thing - to keep as it is possible further from link farms.

Among last tendencies SEO downturn of a role of simple interchange by links (reciprocal links) is marked. It is considered more perspective other method: the publication of interesting and substantial clauses{articles} on information portals, in set scattered on the Worldnet. Such publications necessarily contain the link to your site and involve a target audience.

Kloaking (cloaking)>

Among unfair web designers the technology of a deceit poiskovikov when the robot making detour of a network, is distinguished to the IP-address or by name a host is distributed. Beforehand the special page (t is created. n. doorway page) which "is palmed off" on the robot then that easy adds a resource in an index.

But search machines catch deceivers and on such tricks. For example, the robot can come on a site with nobody of the known IP-address or come all time from different addresses, masking under the usual user. Besides administrations of search engines encourage "stukachestvo" - responses from the users who are finding out, that the site found with the help poiskovika, has a little that the general{common} with the declared maintenance{contents}. If the personnel of the company - the owner of the search engine - is convinced that the ways used by the web designer, are illegal, such site will quickly leave an index given poiskovika.

Doorway pages

So the pages prepared specially for poiskovikov name. As a rule, they contain an isolated set of keywords, at times on the most different subjects, in hope, that any from these words will draw attention poiskovika. As a rule, such pages are closed from visitors by means of the method described above cloaking as do not comprise anything interesting. Methods of construction of such pages all time are improved, as it is necessary to hide from poiskovika that fact, that this page is absolutely empty (and developers of algorithms of search machines constantly find new ways of the semantic analysis of a content). In result, creation doorway pages selects huge quantity{amount} of time and intellectual energy at a web of the master. Whether better to spend these resources with advantage{benefit}, grinding and optimizing existing pages and creating new, containing interesting and attractive the information which, at the same time, can appear rather relevant in "eyes" of the search machine?

Unfortunately, in a Runet to this day it is possible to meet numerous advice{councils} on a subject " how better to construct doorway page ". Foreign resources, as a rule, only explain, why such pages are not necessary a web for the master and should not be used by optimization of sites. Leaves, we again appeared behind of a planet of all?

Mnogurovnevyj marketing (Multi Level Marketing, MLM)

The simple circuit: the site receives, for example, 5 entering links from other sites and at their expense raise the position in poiskovikakh a little. 5 sites, in turn, aspire to receive those on 5 links from any else sites. And so on. In a result the one who appeared closer to a top, the authority from all sites making a multilevel pyramid inherits. The harmonous, beautiful design, and an overall objective at promotion of a site becomes now only employment{occupation} of higher position on floors. All is very simple … But why it is bad?

> First, such circuit demands the organization. Someone should head the organization to watch{keep up} correctness of structure of a pyramid, to involve new members, to trace their "career". Probably, this person will want to make "post" paid. Plus all this struggle of interests neminuemo will lead to trenijam and to disputes, completely excessive in the given situation. A web the masters keen on promotion on a pyramid, any more will not find time for job above actually @ sites. The idea of spontaneous growth of the Internet, fair competition about which it is usually spoken at discussion of questions of promotion in poiskovikakh, perishes under excessive weight of a harmonous pyramidal design. Therefore the code of honour of the SE-expert has replenished with new item{point}: " Steer clear of circuits ".

http://www.searchenginewatch.com/searchday/article.php/3100291 < =http%3A%2F%2Fwww.searchenginewatch.com%2Fsearchday%2Farticle.php%2F3100291>

Klikerstvo (Clickers)

One more unfair reception of promotion of websites is artificial overestimate of statistics of his{its} visitings. It is done{made} to show, that the resource is extremely popular among users of a network though actually he those is not.

The given method is directed on a deceit not so much search machines, how much potential buyers of websites, in fact the purpose of similar shifts sajtovladel`cev is reception of the maximal profit from sale of the given site. Preparing for a resource to the sale, the current owner aspires to show, that the site will be stably visited{attended} by a plenty of users.

With this purpose are employed and people - t are specially instructed. n. klikery, which for a small payment (or absolutely free-of-charge if sajtovladelec is frank "kidaloj") on some times in day make calls on the given site. And any counter of visitings fixes high popularity of a site, that, undoubtedly, will be a major factor at purpose{appointment} of the price for him{it} at sale. Abundantly clearly, that after the transaction will be accomplished also a site will pass to the new owner, the quantity{amount} of visitings will sharply fall or in general becomes zero for the present{true} visitors on him almost were not.

Indexing of one site on different servers

In hope to receive the additional attendance, many register on some domain names, referring on the same resource. But in duplication of pages with different domains and the identical maintenance{contents} it be no point, for search machines have already learned to identify them. The some people poiskoviki exclude the duplicated sites from the indexes.

As to avoid these troubles? What it is necessary to do{make}, that the search robot did not have doubts in uniqueness of a content on all your pages given for indexing?

First of all, know, that the robot pays attention to resources which refer against each other and compares headings, keywords and a content on these pages, remembering suspicious. Then he processes pages on special algorithm, comparing with each other all suspicious pages. From them can be recognized duplicated what:

1. Contain the proceeding links conducting{leading} on the same resource, and

2. Quantity{Amount} of such links equally on all suspicious pages, or the difference among them makes less than 10 %.

The some people poiskoviki, in particular AltaVista, use this program as well during check of the index, revealing the pages which have been switched on there by mistake. Therefore it is not necessary to be surprised, if after a while all your duplicated pages will be removed from a database.

Creation of the duplicated pages on different servers also is considered a unethical method of promotion of webs - resources. Whenever possible try to avoid this reception. If you are not going to to follow our advice{council} and are sure that this reception will help you, use even the following recommendations:

1. Change on your pages a content so that they looked a little differently;

2. Slightly change heading, the list of keywords, the description;

3. Make a content of pages a little different;

4. Be convinced that at least 10 % of links on your pages are not the general{common}.

Really, is much and legal receptions of promotion of websites, and, too rather effective. But for some reason many are involved with aspiration to deceive poiskovik, to compel it{him} to put their resources most above in the table of results, not paying attention on interests of users. In fact the most important that the visitor has cluck on a banner of the sponsor, "having counted" thus some sum of money of a pocket sajtovladel`ca.

But then the Worldnet will turn in chaos. Everyone will deceive everything, and the Internet will cease to exist for usual users, becoming{beginning} arena of intellectual battles between "smart" web designers and developers of traps for them. But only it will be war against itself for the user, natykajas` every time on irrelevant his{its} search the content, will simply cease to trust a web as to a reliable source of the information.

Likely, it will be better to spend the efforts to perfection of pages and services, to make them more conveniently and more interestingly. The award for it becomes uznavanie and fidelity to your brand, and since some moment your site begins "to untwist" itself itself.