Style against design

My father was poluprofessional`nym the artist (Sunday painter), books with his{its} illustrations have played for me in the childhood forming role. As well as many other children, I was captivated ehffektnost`ju. I forgot all around, looking as battling gladiators, picturesque dereven`ki, drevnerimskie ruins diligently appear in view of a rising sun. I considered, that art is " skill well to draw ". Than more diligently vyrisovany details, the are more scrupulously written out leaves on trees, the better the artist - so estimated I on the children's inexperienced scale. Later, I have opened for myself comics. And still hardly later, museums. Maksfild Parrish (Maxfield Parrish) has called me a headache, and has led me to ideas, that I never shall become the artist. Paul` Glue (Paul Klee) by my rating was " the bad artist " as " is not skilful to draw ". Andy Warhol (Andy Warhol) in general used cunning, as in the job resorted to assistants.

Today I do not apply for understanding of art, but I precisely know, that my early performances had a little the general{common} with the nature of art, and only leaned{based} on only visual sensations. For me art was a show, same as the Disneyland or a circus. But in fact only nakatavshis` on roundabouts up to dizziness, and having overeaten sugar cotton wool up to a nausea, you will start to understand real essence of things. From sensations I have passed to style. Steve Ditko's person - spider (Steve Ditko). Covers of albums fate, then soul-, and then punks - groups. I was mad about Steel. I could not distinguish bad from good, but precisely knew, that abruptly, and that - no.

Many young Web-designers - and age of the majority of Web-designers what to hide, does not exceed 30 years - look at the talents the same as I looked at priest - culture. Or it abruptly, or is dust. They wrongly accept Style for Design while it is two completely different things. The design provides dialogue at all levels. He speaks you where you are, prompts you, that you can make, and helps you to make it. Style tavtologichen by the nature; he testifies to absence of style. In visual sense, style - one of aspects of design; in commercial sense, style can serve as means of transfer of firm differences.

But at the same time he can give out contempt of the designer for the subject of the job. " So, here the page looks dullishly, we shall add a couple of lines, and here the menu that would know, that I can think up that that and it is better, than is written in the task ". At this level style acts as the specific slang accepted in party, but poorly understandable to the visitor of a site and not having the attitude{relation} to purpose{appointment} of the site. Naturally such stylistic approach can hurt the purposes of creation of a site only. Here that also are experts on the user interface and assert{approve}, that the site has failed because of weakness for abrupt style.

Designers for whom Style - is the most important, can succeed only in a case when the life allows them to choose luxury orders to which their style tastes approach. The majority of web-designers have no such happiness. But it does not stop them from a temptation to apply stylistic izyski conducting{leading} designers to those projects above which they should work. And there are on light sites of electronic commerce similar to an abrupt acid discoteque, information sites decorated at times is dazzling beautiful, but more often simply confusing and inappropriate prompts.

Earlier Web was boring as a directory. Now he is similar to gallery of design. As a matter of fact, he is similar to gallery of jobs of 20 well-known designers, whose styles are copied over and over again by the young designers, their pupils considering{counting}. For them the side between graphic and information design was already erased. As well as a side between the real style following from essence of the project, and a derivative russian salad which in the majority of projects looks simply ridiculously.

When Style is erected in a rank fetisha, the site starts to frighten off visitors, delivers troubles to users and the companies which pay money for such sites. When designers right at the beginning of the job did not ask a question who will be the visitor of a site as for what they on him will do{make} then on light are born senseless konfetki because of which the word "beauty" loses positive painting - at least in the certain circles.

All the matter is that we live in a society where the surface dominates (and where are frightened to have a look under a surface). In culture of consumption when we are ready to lay out 200 dollars for tennis shoes because they abruptly look, and songs Dzhefa Beka are used in advertising, the most important goods are blestki and a tinsel.

Within last year job in Flash became a synonym of web-design. If your page does not sing and does not dance, she means is not good enough - and is not abrupt, so it is exact. In Flash (SWF) magnificent jobs are created, and they obtain a due recognition at various competitions - in particular at traditional competitions of a high rank where " digital clips " precede mullions-strong television advertising rollers. Judges at such competitions expect to see in tv-advertising bright idea and professional job, showing to them requirements higher, than to usual commercial films. It is not surprising, that they expect the same amazing effect and from web-sites.

Bulky, elaborate experiments with DHTML and Flash will receive prize-winning premiums until judges will continue to look at them in the most newest browsers on wide screens Mac G4 or PC Pentium, connected to the Internet on high-speed lines T1. And it is natural, they will receive prizes if only they of them are worthy on quality of design and programming. Here speech not about bad design. We speak about the most qualitative design - but about design of only certain type.

The majority of my colleagues does{makes} such sites. At me the jaw falls off, when they show me the jobs, and I only am glad for them when they come back home with the deserved prizes. But at the same time I test trouble.

I worry because such type of the design comprehensible in certain situations and unacceptable in many{much} others, is the only thing receiving a recognition. That is why young designers diligently simulate this type of design not only on the personal pages (that is perfect), but also in commercial projects where such design brings harm.

I worry because the young designers confusing style with design, study to copy receptions and stylistic izyski the idols, but overlook about receptions of transfer of the information, inherent Web. The special effect of " the slowed down bullet " is perfect for "Matrix", but not for a documentary film. And as on the greater measure the Web-design is an information design (or anyway it so it is meant), the inoculation graphic stylistic navorotov to information sites does not do good for all Web-?, moreover - Web from it becomes even more complex{difficult} and confusing.

I worry because there are designers who do not aspire to create own individual style, creating style specially for the concrete project. Because people typing{collecting} designers on job, do not possess the sufficient critical approach, and involve what portfolio shows possession of "abrupt" effects, to projects where their balancing act to look it will be simply a pity. (" Yes with your talent we shall put all on ears "). Because in due course traditional designers who really understand, that such firm style both information design and which really understand a difference between Style and Design, will come on this market and will supersede those few young designers who and could not understand essence of craft in which they are engaged.

I worry for Web because few designers work in that wide niche, that is located between sites - konfetkami and sites - skeletons, that is there where should develop Web. Both it is ever less and it is necessary to remain stimulus for web-designers in this niche less. In fact in spite of the fact that their job is pleasant to web-users, she does not receive absolutely any recognition on the part of clients, unless as payment for job. (" My God, the site was loaded so quickly and fine worked even in IE3, that is established on old woman Dell of mine of the daddy ". You sometime heard, that judges of all web-competitions such spoke? I too no).

But most of all, I worry for users Web. Because after six years after the beginning of commercial development Web, they still experience difficulties at attempt to find something, they still asked the damned question why so it is difficult to read the text on Web-pages - and in fact in Web they spend the most part of time behind these employment{occupations}.

Until our society appreciates Style above Design, the surface is higher than essence, the situation will not improve. Surprisingly, but practically as I think each four years when there comes time to go on a polling district.